Analysis is where I turn complexity into clarity. This phase focuses on understanding the product, the user, and the system as a whole before moving into design decisions. Through structured analysis methods, I identify risks, opportunities, and usability gaps early—saving time and reducing rework later in the process.
I evaluate products by examining goals, constraints, competitive landscape, and existing user pain points. This includes feature audits, heuristic reviews, and alignment checks between business objectives and user needs.
Mind maps help visualize how users think, what motivates them, and how different needs and emotions connect throughout an experience. These artifacts support clearer problem definition and stronger design rationale.
I create user and system flowcharts to map decision points, edge cases, and task paths. These flows uncover friction, reduce ambiguity for stakeholders, and provide a shared understanding before wireframing begins.
Wireframes translate analysis into structure. I focus on hierarchy, task efficiency, and content prioritization, ensuring layouts support user goals without unnecessary complexity.
Accessibility is treated as a core design requirement, not a checklist. I analyze products against WCAG principles, considering contrast, navigation, semantics, and inclusive interaction patterns to support a wider range of users.